Wednesday, 28 November 2012
Business Start Up Costs
They simply copied the information from what another SEO provided them, the prospect was requesting specific information on pricing for our services but as you can read below. I got a lead through our website the other day with an interesting comment attached.
Thanks Please let me know if these are services you can provide and if so an estimated cost. I am just starting an internet business and I am looking for the following services.
Website Analysis to check the current status of your website. 1.
Meta analysis and recreation of clients tags and keywords. 2.
Link popularity program - Increase the amount of pages that link to you. 3.
Automated Submissions to 1090 search engines for site indexing twice a month. 4.
Manual Submissions to the search engines that don't accept automated submissions. 5.
"upon request" Submissions Report on the 1st and 15th of each month showing the progress of the website. 6.
The site map will also be submitted to 1090 search engines for site indexing twice a month. We build you a Site Map for your website which helps all of your pages to be indexed into the search engines. 7.
If these guys were looking at a $20 junk SEO service then they were not going to be anywhere in the ballpark for the professional search engine marketing services we provide. My first response was to simply hit the delete button.
It's clear that this is not an SEO that knows anything about what SEO really is. " That's a service that is not even worth the digital space it takes up to be able to read it. Based on their "submissions to 1090 search engines, i suspect not. There is no way to know if there is value in that service, but without knowing more about their methodology, link building is important. That almost all of the "services" mentioned above range from mostly useless to completely useless, suffice to say for those who don't. But I won't simply because it's already obvious to anybody who knows anything about true optimization, i could go through this line by line and pick it apart.
These are the SEOs that give the industry a bad name, in either case. To be able to sell a sham service, or are good enough salespeople, others know enough, some know enough to talk a good game, the knowledge of these SEOs differ. There are far too many of these faux SEO providers out there, unfortunately.
What I was also able to do was to provide some education as to what they can and should do now and later in regards to promoting their website properly. But I may have prevented yet another business owner from being turned off to the SEO industry as a whole, i wasn't able to sell them our service and hadn't expected too, no. I went ahead and called this prospect and I'm glad I did.
But it's also true that there are many things that can be done to get your business model working with little or no cash. I think anybody who thinks they have a strong business idea needs to do whatever they can to secure the financing necessary to market their website properly, frankly, now. The bottom line for them was they didn't have a lot of money to invest in promotion.
Paid ads are the quickest and easiest way to do this. What she needs to do now is to generate some exposure. It will be a long road, she can get on Yahoo and MSN relatively quickly in some cases but with Google. Since this no-longer-a-prospect's website was new I mentioned to her that new sites almost always take a long period of time to start ranking well.
Change the model or pack it in, if not. Paid ads via Google and Yahoo are an ideal means to start producing traffic to your site and see if your business model (and website) works. Long-term contracts, it is probably best not to pour money into expensive, unless you are sure, first of all. I have also suggested paid ads to other potential prospects that were unsure whether or not they had a viable business model.
Links are the first step in the process of getting search engines to your site to build search engine rankings. The more likely you are to start generating some natural links, the more people that see it and like it. The exposure you gain from Google and Yahoo through paid ads will not only start producing income (if not a profit) but will also start getting people to your site, if you have a good business model.
Creating even more incoming links, those who read the article may visit the site and those who visit the site may link to it. They'll link to your site as well, and if you create a good bio, these articles will likely be re-distributed on a number of websites, if well-written and informative. Another thing I told her she could do is to write and submit articles to article banks.
Thereby boosting sales, but you should be able to target and rank well for enough keywords to produce an additional stream of targeted traffic, it may take significantly longer to rank well for competitive phrases. Do this for six to twelve months and you now have site that has "aged" enough that a professional optimization campaign will be able to achieve some good rankings.
It will also educate you enough to be able to identify which services are scams and which are legitimate. Research is even more important because this will help you make wise decisions as to where you put your money, if you are undercapitalized. Largely because of a lack of funds and lack of research, one in ten businesses fails (online and off). Research is the key, with any business.
Maybe she will become a client at some point in the future. . . Who knows, willing and able to provide this information, since I was honest, and. I provided this prospect some knowledge that I hope will help guide her to build a successful business.
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